Three students from the Nanyang Business School (NBS) at Nanyang Technological University (NTU) have clinched the title of L'Oréal Brandstorm National Champions 2009. The NBS trio, Magnifique, Ms Britney Cheong Wei Hua, Ms Ng Yi Han and Ms Jessica Ong Hwee Hoon will represent Singapore at the International Finals of the highly-anticipated annual marketing competition on 29 and 30 June 2009 in Paris, France. The international winner of L'Oréal Brandstorm walks away with an all-expenses paid trip to the city of the winning team's choice worth S$20,000.

Another NTU team, Exuparantia, from the School of Biological Sciences (SBS) comprising Ms Aarti Assodani, Ms Lee Shin and Ms Praba Saundarajoo received the first runner-up award. These science students beat students from six other teams, including the National University of Singapore and Singapore Management University.

Participating teams were required to apply their creative skills and cutting-edge ideas to develop and launch a brand new product line for the global cosmetics brand MAYBELLINE New York that is distinctively different from existing portfolios.

NTU's Team Magnifique undertook the role of a brand manager and presented a unique dual perfume concept promoting MAYBELLINE's first fragrance "Adore My Confidence". Ms Britney Cheong shared: "The perfume is targeted at the teen and young adult market. Its two forms – the conventional liquid perfume and a solid perfume, come in one bottle. The design of the bottle is inspired by Calla Lily, also known as the flower of confidence. A lady has the option of selecting from either form of the perfume, to suit her mood and preference. In addition, we plan to introduce three more scents under this line of perfume for ladies with different personalities."