Can business save the planet?

Positively Responsible combines a penetrating understanding of sustainable business development with a comprehensive description of what motivates or de-motivates human beings. This breakthrough approach examines the varying influences of incentives on human behaviour and how these can be used to chart a coherent and positive course of action within organizations. It recommends a new strategy for corporate social responsibility, built on a market-based justification for change, and within the crucial timescales predicted by climate researchers.

About the Authors:

Erik Bichard

Erik Bichard is Professor of Regeneration and Sustainable Development at Salford University, in Greater Manchester. During his career, he has worked as a sustainable development practitioner in the public, private, third and now academic sector. Until June 2007, and for ten years, he was Chief Executive of the UK National Centre for Business & Sustainability. In addition to his role at Salford, he has his own practice: Positively Responsible. In the past he has been Co-operatives UK’ s sustainability advisor, and currently performs the same function for the City of Liverpool. He is a member of the UK Sustainable Development Panel, and serves on several company boards as a non-executive director including the social enterprise FRC Group, and Migrant Workers North West.

Professor Bichard is a frequent contributor to newspaper, TV and radio programmes covering a range of sustainability issues from recycling and renewable energy to social cohesion and responsible business issues.

Cary L. Cooper CBE

Cary L. Cooper is Professor of Organizational Psychology and Health, and Pro Vice Chancellor at Lancaster University. He is the author/editor of over 100 books (on occupational stress, women at work, and industrial and organisational psychology), has written over 400 scholarly articles for academic journals, and is also a frequent contributor to national newspapers, TV and radio.