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22 Nov 2009

2009 Greendex survey of 17 countries finds increase in green consumer behavior worldwide

- 13 May 2009
By National Geographic Society   
Page 1 of 8

Consumers in India, Brazil top index; US consumers rank last

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image IMAGE: This is a colorful hillside and coastal homes in Saint Joseph, on the western side of the Dominican Republic.

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WASHINGTON—In their second annual survey to measure and monitor consumer behaviors that have an impact on the environment, the National Geographic Society and the international polling firm GlobeScan have found an increase in environmentally friendly consumer behavior in 13 of the 14 countries that were surveyed in both 2008 and 2009. Released today, "Greendex™ 2009: Consumer Choice and the Environment — A Worldwide Tracking Survey" is a comprehensive measure of consumer behavior in 65 areas relating to housing, transportation, food and consumer goods. Greendex 2009 ranks average consumers in 17 countries — up from 14 in 2008 — according to the environmental impact of their discretionary and nondiscretionary consumption patterns.

 
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